Our mission

We advocate for making better, more conscious wine choices. On one hand, we aim to be transparent about what’s in wine (and what harmful additives are not) and make mindfully crafted wine accessible to everyone. On the other hand, we strive to encourage the wine industry to produce organic, pure, and low-sugar wines. Since we assemble the wines ourselves, we can challenge our partners and suppliers to produce in this manner. We aim to make the wine world more transparent, continuously improve our product, and innovate the entire supply chain.